BLDWN CLOTHING
AMERICAN FASHION HOUSE
2019
LOGO DESIGN & TRIM DESIGN
Our team was tasked to develop a distinctive trim appliqué identity for fashion house, BLDWN. It was crucial for this look to embody their newfound connection to Los Angeles while representing their aspiration to become the go-to essential wardrobe brand. We
crafted an exceptionally minimalist aesthetic and meticulously designed the perfect amount of trim to achieve this vision.
ABOUT.
SCOPE OF WORK.
Develop a word mark and collection of trim to be the identity representing BLDWN's move from Kansas City.
FOR USE ON.
Web, Social Media, Hang Tags, Labels and Hardware.
DESCRIPTION.
Brand this fashion house with a modern look that embodies trust in a populated fashion scene within Downtown Los Angeles.
To create a modern and versatile brand identity, we combined Copperplate Gothic for the word mark with the understated elegance of Mr. Eaves. This seamless fusion resulted in a visually captivating aesthetic that perfectly aligns with the needs of a contemporary American fashion house. Our approach to the trim was centered on complementing and enhancing the individual pieces it accompanies. Deliberately simplistic yet brand-driven, the trim pieces effortlessly merge with the overall design. The final production reflects the intended ideas behind each unique design, creating a cohesive and impactful brand experience.
DETAILS.
DONUT BUTTON.
Wool & Sport Coats
TACK BUTTON.
Denim & Leather Jeans
SNAP BUTTON.
Jackets & Work Shirts
NIPPLE RIVET.
Denim Jeans
SLIGHTLY DOMED RIVET.
Leather Bottoms
FLAT RIVET.
Overalls
SELECTED TRIMS, HARDWARE, AND LABELING FROM SAMPLE SHOOT
High density damask label for denim bottoms shown on linen texture.
Transparent plastic hang tag overlaid on top of dyes disclaimer hang tag.
Set of tack buttons for denim bottoms showing different sample runs.
Paper flasher to be assembled on the exterior back jeans pocket.