G/FORE GOLF
LUXURY GOLF / DISRUPTIVE FASHION
2019
LOGO DESIGN & PRODUCT DESIGN
G/FORE Fashion, renowned for its blend of golf tradition and disruptive innovation, presented a challenge: To craft a ball marker that defies golf conventions while staying true to their brand's visual identity. Designs should stay true to the brand, but also disrupt the typical history of ball markers, an ideal that G/FORE prides itself on.
ABOUT.
SCOPE OF WORK.
Develop a logo mark that can be translated to a ball marker. Needs to be marketable to the established following that has been created.
FOR USE ON.
Ball Markers, Footwear, Apparel, Gloves, Hats, Belts, Socks and Bags.
DESCRIPTION.
Simply put, a logo mark to be utilized as a product.
Our team approached this project from two angles:
The first drew inspiration from everyday environmental course elements, resulting in markers resembling blades of grass, aerial fairway layout, and an interpretation of the thermoplastic dimple pattern on every ball. The second approach treated each marker as a brand-focused logo, maximizing brand awareness.
DESIGN DIRECTIONS.
01.
Blades of Natural Rough Grass.
02.
Ball Dimple Pattern.
03.
Fairway Layout, Design and Unique Features.
04.
In-Play Lingo.
05.
Straightforward Branding Design.
06.
Isolated Concept. New Mark Idea.
SELECTED DESIGN BEING UTILIZED FOR MULTIPLE DIFFERENT USE CASES
Multicolored PVC Heat Transfer on curved brim five panel snapback cap.
Screen printed logo in black on texturized midsole.
Sublimated logo in tonal navy utilized as a all over pattern.
Embroidered logo utilized on a curved brim six panel unstructured cap.
The standout design ultimately translated into ball marker, "skull and cross-tees," is made from aerospace alloy and vibrant enamel finishes. The mark embodies G/FORE's commitment to merging tradition with innovation. It's exclusively available at gfore.com. In the world of golf, the G/FORE fashion house redefines conventional ball marker accessories by infusing them with artistry, innovation, and a bold identity.