ROCKSTONE CONSTRUCTION
CONSTRUCTION & MANAGEMENT
2017
BRAND IDENTITY, ART DIRECTION & DESIGN
While working at creative agency Longo Designs Inc., Rockstone Construction and Management sought our expertise to develop their brand identity. Tasked with creating logos, supporting marks, apparel concepts, and job site visuals, we aimed to capture the essence of their journey while conveying trustworthiness and professionalism. Since 1996, Rockstone had relied solely on word-of-mouth referrals without establishing a distinct brand image. My goal was to design an identity that reflected the company's resilience through ups and downs, symbolizing a time-tested organization worthy of trust.
ABOUT.
SCOPE OF WORK.
Design the brand identity, provide art direction, align proper framing of the visuals, and color selection.
FOR USE ON.
Social Media, Web, Job Site Banners, Printed Collateral, Work Vehicles such as Trucks and Bulldozers, Merchandise, and Work Wear.
DESCRIPTION.
Simply put, a logo mark to be utilized as a product.
Considering Rockstone's diverse range of applications, we crafted alternate marks of different sizes and layouts. Going beyond a mere logo and catchphrase, the designs we developed exemplified the brand's full identity in real-world scenarios. From social media to job site billboards, they communicated the strength and professionalism that Rockstone embodies.
DESIGN DIRECTIONS.
01.
Dual Tone Overlaid.
02.
Monogram Logo One, "C" Surrounds "R"
03.
Minimal Mark, Supporting Role
04.
Edgy Mark
05.
Standard Construction Type Layout
06.
Monogram Logo Two
VARIOUS JOB SITE APPAREL AND WORK GEAR. APPLICATION, LOGO LAYOUT, AND COLOR SELECTION.
Tonal embroidered logo on a Dickey's waxed canvas work polo.
Soft touch rubber heat transfer applied on the strap of the craftsman glove.
Screen print text only application on a full polyester windbreaker.
Screen printed lockup logo on a high visibility sport-tech vest.