TILLYS: RSQ
4 FASHION DIVISIONS
2020
ART DIRECTION & VISUAL REBRAND
RSQ, the everyday fashion brand, is renowned for its versatile apparel and accessories. With an unwavering commitment to contemporary design and timelessness, RSQ provides a selection of stylish pieces that promise to elevate any wardrobe. From essential denim classics to statement pieces, RSQ offers a diverse collection that appeals to a wide range of fashion sensibilities.
ABOUT.
SCOPE OF WORK.
Rebrand the five most predominant divisions within the Tillys RSQ company for: Mens, Women's, Boys, Girls and Swimwear.
FOR USE ON.
Web Store, Social Media, Storefront Signage, In-Store Signage, POP Displays, Hang Tags, Labels, Joker Tags, Hardware, and Heat Transfers.
SPARKNOTES.
Design the new branding for Tillys in store divisions to be more modern across all mediums offering versatility beyond what the previous brand look offered.
The brand's new logo mark and the accompanying collection of brand labeling mark a significant and much-needed update. Drawing inspiration from a streamlined aesthetic and paying homage to its skate brand roots, RSQ's new look shines across all touch points including on garment branding, in store displays, social media and much more. In our role as Art Director and lead designer, we brought a fresh and cohesive breath of freshness to the brand. This rebrand gives RSQ a recognizable identity in the everyday wear space.
FINISH CODE.
LTHF046.
Dull Light Anti-Copper
LTHF029.
Dark Red Copper
LTHF044.
Steel Grey
LTHF099.
Matte Black
LTHF001.
Light Antique Brass
LTHF039.
Old Tin
MC47.
Old Silver
LTHF079.
High Polished Sandy Gunmetal
LTHF019.
Oxidized Copper
GY73.
Light Nickel Acid Washed
MC37.
Anti-Copper Tin
ON GARMENT BRANDING ELEMENTS + PACKAGING
Straight cut woven label for mens flannels, button up shirts, and fleece.
Matte black cologne bottle with RSQ logo debossed and enamel filled.
Joker tag and main tack button for womens denim.
Juniors denim tack button, matching nipple rivet and woven main label.